Case study
GoalBlock
A DeFi investment planning app for financial goals, portfolio progress, deposits, withdrawals, transfers, and exchanges.
- Industry
- Crypto
- Format
- Mobile app
- Project
- DeFi investment app design
- Engagement
- 2023
Project context
GoalBlock needed to bridge structured investment planning with decentralized finance for users who wanted to explore DeFi without juggling too many platforms. The app had to make balances, assets, deposits, withdrawals, transfers, exchanges, goals, and progress milestones feel understandable and trustworthy.
Scope delivered
The work covered mobile flows for financial goals, portfolio tracking, DeFi deposits and withdrawals, transfers, exchanges, progress milestones, balance views, asset lists, and trust-building transaction states.
Product and UX work
- Designed mobile flows for goal setup, portfolio tracking, deposits, withdrawals, transfers, and exchanges
- Structured balance views, asset lists, progress indicators, and milestone-based investment planning
- Created onboarding and education patterns that make DeFi concepts easier for non-finance users
- Built a dark crypto-focused UI direction around clarity, trust, and everyday portfolio monitoring
Outcome
The product direction helped translate DeFi activity into a more goal-based financial planning experience, making crypto transactions and portfolio progress easier to interpret.
Design focus
The design focus was financial planning UX, DeFi flows, portfolio dashboards, goal-based investing, and trust-building patterns around crypto transactions.