Case study
A UAE-based Earned Wage Access platform that lets employees access earned salary before payday while employers keep payroll unchanged.
- Industry
- Fintech
- Format
- Website and web app
- Project
- Earned wage access platform design
- Engagement
- 2025
Project context
InnFinn needed to turn a regulated fintech product into a clear employee-friendly service. The product had to explain salary advances, WPS compliance, employer onboarding, repayment on payday, and how advances are funded without making the experience feel like a loan or a complex payroll tool.
Scope delivered
The work covered 0-1 product and marketing site design, employee and employer IA, onboarding, salary advance requests, repayment flows, payday logic, financial wellbeing messaging, WPS compliance, and trust-focused responsive UI.
Product and UX work
- Defined information architecture and UX flows for employee onboarding, salary advance requests, employer setup, and payday repayment
- Designed the public website and in-app screens around financial wellbeing, WPS compliance, and employee trust
- Created a simple visual language and reusable UI components for future pages and product flows
- Refined content and layouts to explain earned wage access clearly for both employees and business buyers
Outcome
The product direction made Earned Wage Access easier to understand for both employees and employers, turning a regulatory-sensitive fintech service into a clearer and more approachable product experience.
Design focus
The design focus was high-trust consumer fintech, employer and employee workflows, financial wellbeing, regulatory-sensitive UX, and 0-1 product experience design.