Case study
A Web3 music platform where fans can support artists through Music Fungible Tokens and participate in music-driven rewards.
- Industry
- Web3
- Format
- Web app
- Project
- Music Web3 platform design
- Engagement
- 2023 - 2025
Project context
Opulous needed to explain a new music investment model in a way that felt credible for artists and approachable for fans. The platform had to present Music Fungible Tokens, artist support, reward mechanics, collection ownership, and Web3 utility without making the experience feel overly technical.
Scope delivered
The work covered product design from concept to launch, MFT discovery, token management, rewards, design system scaling, accessibility guidelines, UX research, A/B testing, and close collaboration with product, marketing, and development teams.
Product and UX work
- Designed website and web app flows for MFT discovery, artist support, music ownership, and rewards
- Structured product education around how fans can invest in artists and benefit from shared success
- Created clear interface patterns for collections, token mechanics, calls to action, and app entry points
- Translated the Opulous brand into a polished Web3 music experience for both artists and fans
Outcome
The project strengthened the product experience for a Web3 music platform by improving flows, interface consistency, engagement paths, and the design system used across product and marketing work.
Design focus
The work involved senior product design across fintech and Web3 UX, investment-like flows, token management, creator economy products, accessibility, design systems, and cross-functional delivery.