Case study
A B2B fintech website for mobile top-ups, utility bill payments, API integrations, POS terminals, kiosks, and self-service infrastructure.
- Industry
- Fintech
- Format
- Website
- Project
- Fintech website redesign
- Engagement
- 2025
Project context
Paynet.one needed to explain a broad B2B payment infrastructure product to non-technical buyers. The redesign had to clarify how APIs, kiosks, POS terminals, ESL, micromarkets, 900+ services, SLAs, ROI, onboarding, integration timelines, and compliance guarantees fit into one simple product story.
Scope delivered
The work covered UX and content audit, new website structure, API payment pages, kiosks, POS, ESL, micromarkets, product messaging, onboarding explanation, integration timelines, compliance messaging, and enterprise buyer flows.
Product and UX work
- Audited the existing UX and content around APIs, kiosks, ESL, micromarkets, and buyer-facing solution pages
- Designed a new marketing site structure for API payments, kiosks, POS, micromarkets, coverage, SLA, and ROI
- Created updated visual language and reusable layouts that stayed consistent with the existing brand
- Refined messaging and UI components for onboarding steps, integration timelines, and enterprise compliance
Outcome
The redesign made a broad B2B payment platform easier to evaluate for non-technical buyers by mapping infrastructure features to business use cases, coverage, ROI, and implementation clarity.
Design focus
The work covered B2B fintech website UX, product storytelling for technical platforms, API and product communication, and conversion-focused UX for enterprise buyers.