Case study
A shopping mall app for River Mall in Kyiv, focused on store discovery, parking, indoor navigation, and visitor routes.
- Industry
- Retail
- Format
- Mobile app
- Project
- Mall navigation app design
- Engagement
- 2020
Project context
River Mall wanted to digitalize the shopping center experience and make a large mall easier to explore. The app needed to guide visitors from parking lots to shops, restaurants, and services in a few taps while keeping promotions, discovery, and navigation clear inside one mobile experience.
Scope delivered
The work covered store catalog, brand promotions, indoor navigation, visitor routes, parking guidance, and one-click parking payment for a large retail destination with many brands, stores, and restaurants.
Product and UX work
- Designed mobile flows for store discovery, mall navigation, parking guidance, and visitor routes
- Structured shopping categories, promotions, favorites, and location-based entry points
- Created clear UI patterns for moving from parking to a selected shop or restaurant
- Built a retail-focused product direction for a more seamless customer experience inside the mall
Outcome
The product direction made a physical shopping center easier to navigate digitally, connecting store discovery, parking, promotions, and wayfinding inside one mobile experience.
Design focus
The design focus was mobile retail UX, indoor navigation, physical-space wayfinding, parking and payment flows, and consumer convenience patterns.