Case study
A B2B SaaS platform for charter yacht fleet management, supplier operations, crew coordination, payments, and reporting.
- Industry
- SaaS
- Format
- Web app
- Project
- Fleet management SaaS design
- Engagement
- 2019 - 2021
Project context
Seazone needed to simplify complex yacht charter operations for companies managing fleets, suppliers, and crew. The product had to organize boat management, financial modules, product suppliers, and crew workflows into a clear B2B system for daily operational use.
Scope delivered
The work covered fleet and charter management flows, supplier tools, crew profiles, payments, reporting, expenses, document organization, maintenance planning, crew hiring, and dense operational dashboards.
Product and UX work
- Designed web app flows for fleet management, financial modules, suppliers, crew, and charter operations
- Structured dense B2B dashboards, tables, filters, and reporting screens for daily operational use
- Created responsive product patterns for complex SaaS workflows across desktop and mobile contexts
- Built a scalable information architecture for yacht management, service processes, and supplier selection
Outcome
The design created a more structured SaaS experience for maritime operations, helping different user groups manage fleet, supplier, crew, finance, and service workflows in one product environment.
Design focus
The design focus was operational B2B SaaS, complex dashboards, marketplace-like service layers, role-based product structures, and industry-specific workflows.