Bramti is a super app that integrates three popular services – a dating app, a messenger, and a news channel – into one seamless platform. The goal of Bramti is to make users' lives easier by providing them with all the services they regularly use in one place.
We were tasked to design Bramti, an app that combines dating, messaging, and news into a single platform. The aim was to make users' experiences smooth by reducing the need to switch between multiple apps.
We focused on user-centered design. The persona 'Mia' helped us understand the needs of our typical user – a busy, tech-savvy professional looking for a simple and effective app experience.
Here's what we did:
Mia is a busy marketing professional who is always on the go. She values efficiency and convenience in her daily life, and is always looking for ways to streamline her activities. She is tech-savvy and enjoys using her smartphone for communication, entertainment, and dating.
Mia is the ideal user for Bramti, as the app addresses her needs and challenges by providing all the services she regularly uses in one place, with a consistent and intuitive interface. She values convenience and efficiency, and is willing to try new and innovative solutions to streamline her activities.