Globe is an innovative crypto exchange platform focusing on trading of derivatives and futures. While the cryptocurrency world is vast and rapidly expanding, many trading platforms complicate the experience for users, either overwhelming them with information or creating convoluted trading processes. Globe aimed to find a balance between sophistication and simplicity.

UX/UI Design
9 months
Project type
Mobile app design
Crypto exchange platform


  1. Overwhelming Complexity: Many existing platforms presented data in a manner that was hard to digest, especially for novice traders.
  2. Security Concerns: As trading volumes and valuations skyrocketed, ensuring a secure platform became paramount.
  3. Diverse User Base: Catering to both seasoned traders and crypto novices without alienating either group.


  1. Create a User-Centric Design that simplifies complex trading concepts.
  2. Ensure Robust Security without compromising UX.
  3. Design a Scalable Interface to accommodate future expansions in terms of cryptocurrencies and trading options.


  1. User Research: Conducted 45 interviews and 250 surveys to understand the pain points of traders. Developed user personas ranging from crypto novices to seasoned traders.
  2. Information Architecture: Streamlined the data presentation, ensuring the most vital trading data was forefronted. Simplified navigation to popular trading pairs and essential features.
  3. Wireframing & Prototyping: Used Figma to create interactive wireframes, allowing stakeholders to get a tangible feel of the platform. Conducted 12 user testing sessions with the prototypes, gathering feedback and iterating.
  4. Design System & Visual Design: Developed a design system that emphasizes color coding for quick data recognition. Incorporated visual elements that are associated with security, trust, and stability.
  5. Feedback & Iteration: After initial launch, collected user feedback for further refinements. Adjusted interface elements based on real-world usage data and user feedback.
Web3 design agency showcasing diverse portfolio and case studies. Projects include NFT, DeFi platform, crypto wallet, mobile app, logo, branding, and website designs


35 y.o.
Software Engineer

Alex is a software engineer with a strong interest in cryptocurrency and its potential as an investment. He has been trading cryptocurrency for several years and is experienced in managing multiple portfolios and strategies.

  • To easily manage and trade his cryptocurrency derivatives in one secure platform.
  • To access margin without having to sell or swap his crypto.
  • To earn bonuses for using select coins as margin to maximize his investment potential.
  • Difficulty in tracking and managing multiple cryptocurrency portfolios and strategies across different platforms.
  • Inconvenient and time-consuming processes for accessing margin or swapping assets.
  • Lack of transparency and security concerns with current cryptocurrency exchanges.
Attitudes towards Globe Crypto Exchange:
  • Positive, as Globe offers a clean and intuitive interface, secure system, and innovative margin and rewards features that align with Alex's goals.
  • Confident, as Globe has established a strong reputation in the market and is a reliable choice for traders seeking a user-friendly and secure platform.

Alex is representative of Globe's target audience of experienced cryptocurrency traders who are seeking a secure and user-friendly platform for managing and trading their cryptocurrency derivatives.



Users struggled to manage diverse collateral types on one platform.
We implemented a clear, unified margin system for easy collateral handling.
Trading execution seemed complex to novice users.
An intuitive, streamlined interface was designed, leveraging visual cues.
Users expressed concerns over asset security during trades.
High-security features, including cold wallet storage, were emphasized.
Understanding and calculating trading fees was challenging.
A dynamic, integrated fee structure in the UI to show real-time costs.
Navigating through a diverse array of markets was confusing.
A straightforward icon-based system for seamless market transitions.

Our team handles the entire design process:

Product Design
Design System
Wireframes & Prototypes
User Research
Market Analysis
Competitor Analysis
Marketing assets
Information Architecture
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