GoalBlock is a cutting-edge mobile application designed to bridge the worlds of traditional investment planning and decentralized finance (DeFi). Built on Web3 technology, it empowers users to set, monitor, and achieve their financial aspirations in the dynamic realm of DeFi.
The evolution of the financial landscape has given rise to both traditional investment methods and decentralized finance (DeFi). While both present opportunities, there's a significant gap in tools that harmoniously merge the planning rigor of traditional investments with the dynamism of DeFi. Additionally, with a plethora of platforms available, users struggle to find a centralized, intuitive interface that caters to both worlds.
Our vision with GoalBlock was not just to develop another investment app but to pioneer a solution that serves as a bridge between two financial realms. We aimed to encapsulate the essence of structured financial planning while embracing the vast possibilities presented by DeFi.
We began with extensive market research, analyzing user behaviors, engagement levels on current platforms, and the specific features that stood out on major platforms like Binance and Slingshot. These platforms served as references, helping us understand the nuances of user interactions and the features that resonated most with users. Through surveys and focus group discussions, we delved deeper into understanding the real needs and desires of our target audience.
Maya is a 28-year-old software developer from San Francisco. While she's adept at navigating the tech world, the financial realm often feels daunting. She's eager to venture into investments, especially decentralized finance, but seeks a platform that's both intuitive and trustworthy. Outside her coding routine, Maya enjoys local hikes and exploring the city's eateries. With GoalBlock, she hopes to find a bridge between her tech expertise and the world of finance, making her investment journey seamless and confident.
Maya's journey represents those coming from non-finance industries, aiming to grasp and harness the potential of DeFi while seeking the familiar comfort of traditional investments. Her story highlights the broader appeal of GoalBlock beyond the financial industry, emphasizing its importance in user inclusivity and accessibility.