KOT emerged with a vision to simplify the complexity and bureaucracy often experienced in real estate transactions, providing developers, agents, and homebuyers a centralized platform to manage sales from bid to settlement. Managing 1,000s of bids, and 189 properties sold (totaling €96 million), KOT demanded a design that was not only intuitive but also robust enough to handle varied user requirements and streamlined transaction workflows.

UX/UI Design
16 months
Project type
Web app design
Website design
Real Estate


The real estate sector has historically grappled with fragmented processes, lack of transparency, and a tedious paper trail. Agents, developers, and buyers often operated in silos, leading to inefficiencies, miscommunication, and elongated transaction times. Existing platforms failed to provide a holistic solution to tackle these challenges, creating a gap in the market for a unified system that addressed these pain points head-on.


  1. Unified User Experience: Develop a platform that seamlessly integrates the roles of agents, developers, and buyers, creating a harmonized transaction journey.
  2. Data Centralization: Create a single hub where all transactional data can be stored, accessed, and managed with ease, eliminating data redundancy and ensuring data accuracy.
  3. Enhance Transparency: Offer real-time updates, document management, and transaction tracking to instill confidence and trust amongst users.
  4. Process Automation: Implement features that reduce manual tasks and errors, speeding up the property transaction process.
  5. User-Centric Design: Ensure the design is intuitive, responsive, and tailored to meet the specific needs of its diverse user base.
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Haukur Ásgeirsson

38 y.o.
Real Estate Developer
Reykjavik, Iceland

Haukur is an ambitious, tech-savvy real estate developer managing multiple projects in and around Reykjavik. He is always on the lookout for innovative ways to streamline processes and maximize efficiency in his operations.

  • Streamline the real estate sales process, from bid to settlement.
  • Maintain real-time tracking and management of multiple properties.
  • Enhance buyer engagement through transparency and communication.
  • Managing information and document flow for multiple properties.
  • Ensuring all parties involved are updated about the property status in real-time.
  • Balancing the need for efficiency and transparency in the sales process.
Pain Points
  • Time-consuming manual management of bids, payments, and settlements.
  • Difficulty in efficiently communicating property status updates to potential buyers.
  • Ineffectiveness of traditional methods in reaching and engaging a tech-savvy market.

For Haukur, KOT serves as an essential tool that helps tackle his challenges by providing a unified platform to manage his real estate portfolio. It effectively digitizes and simplifies complex real estate procedures, provides real-time updates, and ensures all parties involved are kept in the loop. This alignment with Haukur's goals and needs ensures a positive user experience, making KOT an invaluable asset in his real estate operations.


    1. Stakeholder Interviews: Engaged with developers, agents, and homebuyers to gather primary insights about their pain points, expectations, and ideal features.
    2. Market & Competitor Analysis:    Analyzed existing real estate platforms to identify gaps and opportunities. Benchmarked against best-in-class UX practices in related industries.
    3. User Personas: Developed detailed personas such as "Haukur Ásgeirsson" to guide the design process.
    4. User Flows & Journey Maps:    Crafted comprehensive user flows that depicted each step of the property transaction process, ensuring no touchpoints were overlooked.
    5. Design Iterations: Utilized feedback loops to conduct multiple design iterations, refining the UX at each stage based on user and stakeholder feedback.
    6. Design System & Component Library: Initiated a robust design system in Figma to maintain consistency across the platform. This system not only solidified the brand's visual identity but also facilitated quicker and more efficient design-to-development transitions.
    7. Usability Testing: Prior to launch, extensive usability tests were conducted, revealing insights that led to a 20% reduction in user-reported issues post-launch.
    8. Launch & Monitor: Post launch, KPIs were continuously monitored. The platform managed thousands of bids, leading to the successful sale of 189 properties, encapsulating a total property value of €96 million.



    Unorganized and scattered data across different platforms.
    Designed a centralized platform to manage all property information.
    Difficulty maintaining transparency in the bidding process.
    Developed a real-time bidding feature with transparent updates for all users.
    Inefficient management of payments and settlement process.
    Integrated a guided settlement flow that tracks payments and important dates.
    Struggle to generate optimal list prices and auction methods.
    Automated analytics feature to determine the optimal list price and auction method.
    Time-consuming bid creation and review process.
    Simplified bid creation feature with pre-set templates and EIDAS compliant electronic signatures.

    Our team handles the entire design process:

    Product Design
    Design System
    User Research
    Market Analysis
    Marketing assets
    Information Architecture
    Usability Testing
    UX Writing
    Interaction Design
    Responsive Design
    Logo Design
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